Trademark and Branding

Trademark and Branding Protection That Safeguards Your Market Identity

Building brand recognition and customer loyalty takes years. Protecting it shouldn’t feel transactional. At Thomas Horstemeyer, every trademark matter receives strategic attention from attorneys who understand that brand assets drive business value. We work directly with you through every step, ensuring your brand protection aligns with your business objectives.

Comprehensive Trademark Services

Strategic Selection and Clearance

The strongest trademark protection begins before you file. We advise clients on selecting marks that offer maximum protectability by conducting comprehensive clearance searches and providing informed opinions that minimize future challenges. Addressing potential conflicts at the outset helps you avoid costly rebranding down the line. We position your mark for long-term success across domestic and international markets.

Whether you’re launching a new brand or expanding into additional product lines, we align trademark selection with your business strategy and competitive landscape.

Domestic and International Prosecution

We handle trademark prosecution and maintenance both domestically and internationally, navigating registration requirements across multiple jurisdictions. Our experience allows us to anticipate examiner objections, overcome registration obstacles, and build trademark portfolios that align with your brand architecture and expansion plans.

From initial filing through registration maintenance, renewals, and affidavits of use, we ensure your trademark rights remain protected and enforceable.

Trade Dress and Design Protection

Beyond word marks and logos, we protect the distinctive visual appearance of your products and packaging, which is particularly valuable when design elements in engineered products blur the line between aesthetic and functional.

We develop strategies that establish secondary meaning, document consumer recognition, and defend trade dress against infringement while navigating the complexities of functionality doctrine.

Portfolio Management and Enforcement Strategy

Strong brands require active protection. We develop comprehensive portfolio management strategies that include monitoring for infringement, enforcing against unauthorized use, and maintaining registrations across multiple jurisdictions.

Litigation That Protects Brand Equity

When enforcement requires litigation, our team handles trademark disputes in federal courts, state courts, and administrative proceedings nationwide. We consistently win cases against opponents represented by some of the largest firms in the country, litigating infringement claims, dilution cases, counterfeiting matters, false advertising disputes, and cybersquatting actions.

We also represent clients in opposition and cancellation proceedings before the U.S. Patent and Trademark Office, protecting your trademark rights at the administrative level before disputes escalate.

Licensing Programs That Generate Revenue

Beyond protection and enforcement, we structure licensing agreements, develop brand extension programs, and create revenue-generating strategies that maximize trademark value. Whether you’re licensing your brand to third parties or managing co-branding arrangements, we align trademark strategy with revenue objectives.

These services transform trademark portfolios from defensive assets into revenue generators that drive business growth.

Explore Our Technical Breadth Across Industries

We protect brands across all industries, large and small, while maintaining boutique firm relationships. Our experience includes areas such as:

  • FinTech and Software
  • Automotive and Engineering
  • Biotechnology and Pharmaceutical
  • Defense and Military Applications

Turning Brand Equity Into Revenue Streams

Thomas Horstemeyer doesn’t simply register trademarks and walk away. We help clients generate revenue from their brand assets through strategic monetization.

Whether you’re monetizing an established brand or building your first licensing program, we align trademark strategy with revenue objectives.

What You Gain Working With Thomas Horstemeyer

  • Direct access to your assigned relationship attorney
  • Complete patent services through one trusted firm
  • Efficient staffing that controls costs
  • Nearly 30 years of exclusive IP expertise
  • Cost-effective representation driven by focused teams

Let’s Develop Your Trademark Strategy

Work with trademark attorneys who understand both the legal landscape and the strategic importance of your brand assets. We’ll help you build trademark protection that drives competitive advantage and generates revenue.